Engineered by Emotion

“What motivates consumers to stay loyal to a brand?”

Scientists have studied this question for decades, using a variety of different methods. Gallup's own research has found that about 70% of decisions are based on emotional factors and only 30% are based on rational factors.”

EQ vs IQ

GALLUP 09/2022

Your Story is your

Superpower

In a crowded world of professional services, use the only tool that no one else can replicate.

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